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Results: 1
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Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics
Sanjeev Prashar
,
Sai Tata
,
Chandan Parsad
,
Abhishek Banerjee
,
Nikhil Sahakari
,
Subham Chatterjee
Apr 01, 2019
This article describes how the exponential growth of e-commerce in India and the presence of many national and multinational e-retailers has set the trend for the major overhaul of the online industry. Most of the e-retailers...
Global Information Technology
Computer Science and Information Technology
IT Research and Theory
Published by:
IGI Global